The CD Rom is the modern alternative to paper based catalogues and brochures.

The “multimedia” capabilities of this new medium are wide ranging
and exciting.

The benefits over paper based alternatives fall into two categories. Firstly, those from the use of MultiMedia Technology and secondly, those from the use of CD Rom Technology.

Some of the benefits of Multimedia Technology are:

•  Full colour  with photo quality imaging
•  Hyper-linking internal links to pages and external links to web sites
•  Sound subtly used can enhance the reading experience
•  Animation can be very effective when used in moderation

CD Rom Technology:

•  Capacity  is ample for large catalogues with quality images
•  Lightweight keeps distribution and handling costs down
•  Unit Cost is significantly lower than paper based alternatives
•  Proof Copies  at all stages will be identical to final production